Lowe’s has long been a hub for innovation, home improvement, and community-driven values. Through their Into the Blue initiative, Lowe’s continues to spotlight emerging entrepreneurs who bring unique and essential products to the market. Following up on our previous post about women-owned products, we’re thrilled to introduce three more trailblazing women whose products have made waves both in the community and at Lowe’s. Each of these founders has taken part in Lowe’s Into the Blue event, working to bring diverse, high-quality items to consumers - both in store and online.

Here’s a look at these entrepreneurs and how their innovations are changing the way we think about what’s on the shelves.

Emily Jefferson: Avonya’s Blend Seafood Seasoning

Emily Jefferson’s journey into the world of spices started in an unexpected way. A near-fatal allergic reaction inspired her to create a product line that values transparency, quality, and safety above all else. Avonya's Blend, her company, is devoted to producing seafood spice blends that are low-sodium and list every ingredient clearly—ensuring that her customers know exactly what’s in each blend.

Emily joined Lowe’s Into the Blue event hoping to see her unique seasoning mix, Sentry’s Seafood Seasoning, reach a broader audience. The seasoning blend not only brings an explosion of flavor to seafood dishes but also reflects her mission to make flavorful cooking accessible and safe for everyone.

Why We Love Avonya's Blend

Beyond the great taste, Avonya's Blend promotes transparency in the spice industry. Emily has taken her personal experience and transformed it into a mission to create products that consumers with dietary restrictions can trust. With each spice blend, you’re not only enhancing your meals but also supporting a business that values safety and accessibility.

Where to Find It

While her product may not be available in all stores, Lowe’s online platform offers customers easy access to Sentry’s Seafood Seasoning for their cooking needs.

Billie Asmus: The Repaint Tray

Owner of Repaint Studios in Hampton, Iowa, Billie Asmus has combined sustainability with practicality in her Repaint Tray. Her passion for eco-friendly products and her drive to reduce waste in the paint industry led to this innovative product. The Repaint Tray is designed to be both functional and environmentally friendly, made from recycled materials that minimize paint waste.

Winning the Gold Ticket at Lowe’s Into the Blue event was a significant milestone for Billie and her team. Her product received the largest purchase order in the Paint Department category, ensuring that the Repaint Tray would soon be available both in Lowe’s stores and online.

Why We Love the Repaint Tray

Painting projects are notorious for their mess, but the Repaint Tray takes a lot of the hassle out of the process. Billie’s design is not only easy to clean but also reduces waste, which can make a big difference for DIY enthusiasts and professionals alike. Supporting this product means reducing your environmental footprint with every painting project.

Coming Soon to Lowe’s

Look for the Repaint Tray in stores and online soon. With its eco-friendly appeal, this product is set to become a staple in the painting sections of Lowe’s across the country. For now, visit her site to find the Repaint Tray near you.

Theresa Carrington and Blanca D'Avila: Ten by Three

Ten by Three is a nonprofit that’s changing the way we think about poverty alleviation. Founded by Theresa Carrington and later joined by Blanca D’Avila, the organization is grounded in the concept of “conscious capitalism,” promoting sustainable economic independence for artisans in developing countries. Their model, known as the 10x3 formula, combines fair wages with a pathway to entrepreneurship, providing artisans the resources they need to become financially independent.

Through the Into the Blue event, Ten by Three has partnered with Lowe’s to bring their products both online and in stores. These artisan-made items not only help create generational wealth for the makers but also offer customers the chance to own something beautiful with a meaningful backstory. Each purchase supports an artisan’s journey out of poverty and into financial independence.

Why We Love Ten by Three

Ten by Three offers customers a chance to contribute to a global movement of sustainable change. Each item purchased through Lowe’s brings not just beauty to your home but also economic opportunity to artisans across the world. The organization's conscious capitalism model is an inspiring example of business for good.

Available Now at Lowe’s

Look for Ten by Three products online and at select Lowe’s locations. Products are also available on the Ten by Three website. Each purchase is an investment in a brighter future for artisans and their communities.

Why Women-Owned Businesses at Lowe’s Matter

Lowe’s commitment to supporting women entrepreneurs through Into the Blue has allowed these businesses to thrive on a national platform. In an industry traditionally dominated by larger, well-established companies, initiatives like this provide an essential opportunity for emerging businesses to gain the exposure they deserve.

How Supporting These Brands Benefits You: When you support women-owned businesses like Avonya's Blend, the Repaint Tray, and Ten by Three, you’re choosing products with heart, purpose, and unique innovation. Each of these brands brings something fresh and valuable to the market, enhancing not only your home but also the lives of those who create and produce these products.

What We’re Looking Forward To: Each of these brands is an inspiration, bringing creativity and positive change into the home improvement space. Whether you’re cooking with Avonya’s Blend, using the eco-friendly Repaint Tray, or adorning your space with handcrafted items from Ten by Three, each purchase is a step toward a more diverse, inclusive, and responsible marketplace.

Supporting More Women Entrepreneurs at Lowe’s

As we look toward the future, we’re excited to see what other women-owned brands emerge from Lowe’s Into the Blue initiative. Each year brings new talent, fresh ideas, and innovative products that redefine the industry. By supporting these businesses, we not only improve our homes but also contribute to the growth of women entrepreneurs who are reshaping the landscape of home improvement.

Stay tuned for more updates and new finds from the women-owned brands that are part of Lowe’s mission to promote inclusive, community-focused business.

These inspiring stories from Emily Jefferson, Billie Asmus, Theresa Carrington, and Blanca D’Avila are a testament to the incredible contributions women bring to the world of home improvement. Lowe’s Into the Blue program provides a vital platform for these brands, helping them reach customers and build their legacies.

As we celebrate these entrepreneurs and their products, remember that each purchase is a vote of confidence in their mission and a contribution to a more inclusive marketplace. Next time you’re at Lowe’s or shopping online, consider adding one of these incredible products to your home.